Good Magazine!
January 4, 2011

Good Magazine did a feature on Textura’s newest line, El Origen Wool. Read it here.

An excerpt: Odds are, that sweater you’re wearing is colored; just as likely, it comes from wool that wasn’t. That’s because, in a counter-intuitive (not to say control freak-ish) move, the garment industry prefers its wool come clean—the simpler to then dye it back. “Machines that make bales of wool get ‘polluted’ with wool that is not white, [and] different colors need to be classified,” says Christina DesVaux of El Origen Wool. The result is that a lot of perfectly good wool gets tossed.
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